Over the past few decades Australia as a nation has witnessed a very apparent change in our everyday and out of home technological needs. Our technological ecosystem has become smarter, smaller and fundamentally portable. The challenge in creating a meaningful public touch point for Telstra is not only in choosing the most advanced technologies, but also in creating something of lasting social value. For many years Telstra’s payphone network bridged land and sea, quite literally connecting people from afar, providing utility right across Australia. This simple and unique design looks to reflect Telstra’s core brand values and visual language whilst delivering on the same degree of social responsibility and equity that payphones have done in the past.
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