The next generation of urban touchpoints.
The Telstra Loop was created as a meaningful public touch point that uses advanced technologies while also creating something of lasting social value. This simple and unique design reflects Telstra’s core brand values as well as its visual language, while delivering on the same degree of social responsibility and equity that payphones did in the past. The guiding design vision was to create a robust, elegant and friendly object, easily adaptable to a variety of locations and the evolving needs of the Australian public.
The Telstra Loop incorporates QI wireless recharging coils to recharge mobile devices, as well as an NFC payment terminal. Through this software-based wireless format, future transactions and payment applications at this Telstra fixture can be updated and expanded over time. The Telstra Loop also provides an opportunity for a dense interstate electric car network. Through the integration of an electric car recharge facility, the Loop’s ‘kit-of-parts’ design will attract a complementary and sustainable secondary revenue stream for decades to come.
Connecting with a Place.
The Loop's large format touchscreen provides web-based maps similar to a smart phone but on a larger scale, enabling use for the vision-impaired. The Loop's built-in camera also takes a snapshot at regular intervals, creating a library of images from its unique location marking the passage of seasons, events and time to allow visitors to look back into history.
Streamlining Public Transport.
As technology enables the bus, train, tram and ferry network to digitise its ticket sales, Telstra can play a physical role in providing up-to-date information and a conveniently located touch point for topping up your Opal or other travel card.
The Loop is fundamentally a "Pole" format and takes up the least amount of space on the footpath. A handset had been included in the design of this next generation for users to feel a sense of privacy and comfort when using the touch point to make a call.