studio.mckeon
  • work.
    • X-POD
    • Glebe Hill Carpark
    • rockpool.
    • …and then…
    • Alcum Pendants.
    • Folia Hatstand.
    • Dolio Tables.
    • eyre cup.
    • imprint.
    • THE HONEY COLLECTOR.
    • Paperclip collection.
    • gravity dumbbells.
    • rocket kitchenware.
    • zoozaro bag.
    • TheSunTheMoonAndMe.
    • ikkiPal robot.
    • EYRE Gearknob.
    • Carbon Offset keyring.
    • nexus coat hanger.
    • knot skipping rope.
    • Alfred umbrella stand.
    • Alfred magazine rack.
  • concept.
  • process.
  • values.
  • about.
  • news.
  • contact.
  • work.
    • X-POD
    • Glebe Hill Carpark
    • rockpool.
    • …and then…
    • Alcum Pendants.
    • Folia Hatstand.
    • Dolio Tables.
    • eyre cup.
    • imprint.
    • THE HONEY COLLECTOR.
    • Paperclip collection.
    • gravity dumbbells.
    • rocket kitchenware.
    • zoozaro bag.
    • TheSunTheMoonAndMe.
    • ikkiPal robot.
    • EYRE Gearknob.
    • Carbon Offset keyring.
    • nexus coat hanger.
    • knot skipping rope.
    • Alfred umbrella stand.
    • Alfred magazine rack.
  • concept.
  • process.
  • values.
  • about.
  • news.
  • contact.

Innergreen
Brand
​Identity.

Clear branding for an innovative eco brand.​ 

Innergreen is an Australian manufacturer of sustainable fibre-based products that developed a line of corn fibre and recycled PET-based cushions and pillows. The corn fibre is 100% biodegradable and compostable, naturally hypoallergenic, antibacterial, and has a very low flammability rating. The recycled PET fibre is derived from 100% post-consumer water bottles while still looking, feeling and performing in the same way as a high-grade poly fibre.

Online Application. 

With this new product offering, a branding upgrade was undertaken to further establish Innergreen as a youthful ‘eco’ brand and clearly communicate its USP within a saturated eco market. This upgraded aesthetic and standardisation was also applied to the company’s online store and across a range of their other bespoke offerings.
copyright studio.mckeon
  • work.
    • X-POD
    • Glebe Hill Carpark
    • rockpool.
    • …and then…
    • Alcum Pendants.
    • Folia Hatstand.
    • Dolio Tables.
    • eyre cup.
    • imprint.
    • THE HONEY COLLECTOR.
    • Paperclip collection.
    • gravity dumbbells.
    • rocket kitchenware.
    • zoozaro bag.
    • TheSunTheMoonAndMe.
    • ikkiPal robot.
    • EYRE Gearknob.
    • Carbon Offset keyring.
    • nexus coat hanger.
    • knot skipping rope.
    • Alfred umbrella stand.
    • Alfred magazine rack.
  • concept.
  • process.
  • values.
  • about.
  • news.
  • contact.