Clear branding for an innovative eco brand.
Innergreen is an Australian manufacturer of sustainable fibre-based products that developed a line of corn fibre and recycled PET-based cushions and pillows. The corn fibre is 100% biodegradable and compostable, naturally hypoallergenic, antibacterial, and has a very low flammability rating. The recycled PET fibre is derived from 100% post-consumer water bottles while still looking, feeling and performing in the same way as a high-grade poly fibre.
With this new product offering, a branding upgrade was undertaken to further establish Innergreen as a youthful ‘eco’ brand and clearly communicate its USP within a saturated eco market. This upgraded aesthetic and standardisation was also applied to the company’s online store and across a range of their other bespoke offerings.